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This domain gnomeshop.com.au has the following in the homepage, "Welcome to our Gnome Home! Here at our secret gnome laboratory near Gloucester NSW, gnomes are born." We observed that the webpage also stated " They grow up among the birds and animals of the bush." It also stated " We work in the old-fashioned way. Each gnome is individually cast in solid concrete, air cured then hand painted. No two gnomes are exactly the same. As a result we dont have bulk gnomes available, just the ones on this site, lovingly made. ready to be adopted into loving homes throughout Australia." The header had gnomes as the highest ranking keyword. It was followed by garden, Gloucester, and NSW which isn't as ranked as highly as gnomes. The next words the site used was concrete. garden gnome was also included but might not be seen by search crawlers.